Bloggers Choice // Julemærkehjemmene

In the past 8 months we have been selling the Bloggers Choice scarves in stores all over Europe. The three bloggers The Insider, Malsen & Delance Fashion has each chosen a Charity to support. The bloggers were asked to design their own scarf where 10% of the sales will be donated to the chosen Charity.

Yesterday it was finally time for Malsen to hand over the donation to the Charity of her choice – Julemærkehjemmene. We started out with a group photo with all the lovely children at Julemærkehjemmet Kildemose, 1 hour drive northwest of Copenhagen, before they headed off for their afternoon run. Two of the girls, Laura and Julie, gave us a tour round the house – they were two very brave girls 🙂 Marlene (Malsen) could hand over a donation of 16.000 DKK to the organisation. Along with the donation Kudibal also gave 4 bags of clothing and scarves for the children.

You can read more about the organization here. (Only in Danish).

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Why Marlene (Malsen) chose to support Julemærkehjemmene and the idea behind the scarf

Carity: I am supporting the Danish foundation “Julemærkehjemmene” which helps overweight children to lose weight and regain their self-esteem. I chose the organisation because as a teacher I have experienced first-hand how they give children their life back, by helping them build self-confidence and inspiring them to live a healthier life. I want to help to encourage the children to become winners in life.

Inspiration: Since the very beginning of the project, I have tried to figure out which patterns and colours express me as a person the best. Animal print was an obvious choice and as the AW15 collection is inspired by a Nordic woman’s journey through Peru, I chose the panther print, because Peru is where they are from. I wanted to simultaneously express a contrast, a trend and something Danish. Check is a big trend in fashion at the moment and the Harlequin checks I have chosen are often associated with the Copenhagen Tivoli. I think they also symbolise amusement rides, playfulness, fun and games. These are things that life should encompass and that should be expressed through fashion.

I love simplicity and my favourite colours are black, white, grey and nude. I have tried to combine a current trend, the story of the collection and my own personal style into my design.

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